Measure the site,
not the people.
Metrimato replaces Google Analytics with one line of code. No cookies, no cookie banner, no stored personal data. Every one of your sites shows up in the same view, and the data stays in a Finnish data centre.
- 2.5 kB
- compressed script
- 0
- cookies
- 24 h
- lifetime of the visitor hash
- Finland
- data centre and data
A sixtyfold difference loads on every pageview, on every device. It shows up in the speed of the site and in the visitor's data bill. Both figures are the compressed transfer size, measured on 30 August 2026.
The whole picture of one site
Every row is a link: click a country, a browser or a page and the whole dashboard narrows to it.
esimerkki.fi
Last 7 days
Visitors
1 720
+12 %Pageviews
2 930
+9 %Visit duration
2 min 14 s
Top pages
Many sites
And every site on one page
A shop, a campaign page and a blog are not three separate tools. The overview lists every site with its visitors, the change from the previous period and the people on it right now. The name of a site takes you into its own view and back.
- No switching views
- Every site on the account is on the same page. A single site's detailed view is one click away.
- It updates itself
- The live visitor count and the whole list refresh in the background, with no page reload.
- Each in its own time zone
- A site can have a time zone of its own, and the figures are still counted over the same seven days for all of them.
All sites
Last 7 days
Visitors in total
4,210
Pageviews in total
7,880
On the sites right now
38
Online shop
kauppa.esimerkki.fi
- Visitors
- 2,480 14 %
- Pageviews
- 4,120
Campaign page
kampanja.esimerkki.fi
- Visitors
- 980 62 %
- Pageviews
- 1,640
Blog
blogi.esimerkki.fi
- Visitors
- 750 8 %
- Pageviews
- 2,120
Broad tracking, no footprint
We measure everything that matters about pages, sources and devices. No single visitor can be identified from any of it.
- Pages and paths
- Pageviews, entry and exit pages, reading time and scroll depth, plus bounce rate.
- Traffic sources
- Search engines, social, referrals and direct traffic. UTM campaigns and click ids included.
- Devices and browsers
- Device type, screen size class, browser and operating system.
- Countries and languages
- Country from the CDN header, language from the browser setting. No IP geolocation, no city-level accuracy.
- Custom events
- A form submission, a download link or a purchase click with a single JavaScript call. The site's own search and missing pages collect into lists of their own.
- AI traffic
- You see people arriving from AI services separately, and the AI crawlers reading your site separately.
Getting started
One line, and the numbers start coming in
Taking Metrimato into use is not a project. No tag manager, no data streams, no measurement model. You add the site, paste one line into the template and see the first visitors right away.
-
Add the site
Give the domain and the time zone. You get a tracking key of your own.
-
Paste the line into the template
One script tag, the same on every page. There is a ready-made plugin for WordPress.
-
Open the dashboard
The numbers show up immediately. The basic reports work without a single setting.
The whole installation
<script defer src="https://analytics.metrimato.com/m.js"
data-site="mm_a1b2c3d4"></script>The key is per site and waits on the install page, ready to copy.
There is a plugin for WordPress
Install the plugin and paste the key. It prints the same tracking line for you and tells the script two things the browser cannot work out on its own.
- The site's own search, also with pretty URLs, and never counted twice
- Missing pages collect into a list of their own
- Chosen signed-in roles can be left out of the measurement
Reading
Still clear three months from now
An analytics tool is worth what you are willing to keep looking at. That is why the dashboard is one page, and reading it needs no training.
- Everything on one page
- Visitors, sources, pages, devices and countries are in the same view. You do not have to build a report to see what happened.
- Click, don't build
- Every row narrows the whole view. A filter can be saved by name and shared with a colleague as a link.
- A number is a number
- No sampling and no thresholds: every figure is counted in full from the visits we received. The same number shows in the view, in the CSV export and in the API.
- In Finnish or in English
- The whole service works in both languages, alerts and email reports included. Each user picks their own.
The technical core
How does a visitor stay unidentifiable?
We store no IP address, no user agent and no cookie. Within a single day a visitor is identified by an id computed from a random value that changes daily. The random value is deleted, and the id can no longer be joined to anything.
The random value changes daily, so tomorrow the same visitor gets a different id. Visits cannot be chained across days or between sites, not even by us.
What we store and what we don't
- Stored
- Path, referring domain, channel, UTM parameters, browser, operating system, device type, screen size class, country code, language, timestamp.
- Not stored
- IP address, user agent, cookies, browser fingerprint, precise location, query parameters, user ids or any cross-site tracking.
Metrimato does not store analytics data that is directly linked to an identifiable visitor, and nothing is stored on the visitor's device, so there is no analytics cookie to ask consent for.
Finnish
A Finnish service in a Finnish data centre
Metrimato is built and run by the Finnish company Phenomenal Development Oy. The application, the database and the backups are in Finland, and the analytics data of your sites never leaves the EU. Support comes from the same people who wrote the code.
- Finland
- data centre and backups
- 0
- transfers of analytics data outside the EU
- EU
- contract and legislation
- Procurement gets lighter
- Analytics data does not leave the EU at all. Every supplier that could reach anything else is named with its country in the data processing agreement, and the payment service only ever sees the subscription to Metrimato.
- The paperwork is ready
- The data processing agreement, the security description and a ready-made privacy assessment template are waiting. Metrimato's part is answered in advance.
- Support in Finnish and in English
- The answer comes from a person who knows the product and fixes problems quickly. The interface, the alerts and the reports come in both languages too.
Metrimato vs. Google Analytics
| Feature | Metrimato | Google Analytics 4 |
|---|---|---|
| Cookies | None | Yes, first-party cookies |
| Cookie banner | Not needed | Consent may be required, depending on the implementation and applicable law |
| Personal data | Not collected | Processes device, location and other data, depending on configuration |
| Data location | Finland | Any country in which Google or its subprocessors maintain facilities |
| Multi-site overview | Built in | One property at a time in GA4 Standard, roll-up properties are a 360 feature |
| Getting started | One line or the WordPress plugin | Property, data stream and tags |
| The figures | Counted, not sampled | Sampling, thresholds and modelling |
| Script size | 2.5 kB | approximately 150 kB |
| Data retention | You choose, up to 24 months (36 with Pro) | User and event level 2 or 14 months |
| Getting the data out | CSV and JSON in every tier, a read API with Pro | BigQuery export, which does not include modelled data |
| Data ownership | The customer | Yours, but data-sharing settings can let Google use it as well |
| Support | Direct support in Finnish or English | GA4 Standard: documentation and community support |
What about the other cookieless tools?
Cookieless measurement is no longer rare, and that is a good thing. The difference is in what surrounds the promise.
- The joint view is the default
- Every site on the account is on the same page with its visitors, its change and its live count. More sites does not mean more tabs.
- Every analytics feature in every tier
- Funnels, user paths, segments, goals, alerts and imports are in the cheapest tier too. The tier says how many events fit in, not what you can see.
- Your history comes along
- Old figures can be imported from a CSV file or straight from Google Analytics 4, so the comparison does not start from zero.
- Built for procurement
- The data processing agreement, the security description, the subprocessor list and a ready-made privacy assessment template exist before anyone asks for them.
Frequently asked
Do I need a cookie banner?
No. Metrimato sets no cookies and reads nothing from browser storage, and the collected data cannot be tied to a person. No consent is needed for Metrimato.
Does tracking work with ad blockers?
The script is served from our own domain and uses none of the known tracking patterns, so it gets past most block lists. You can also proxy the script under your own domain.
Can I track custom events?
Yes. Call metrimato('form_submitted') on your site and the event shows up on the dashboard. You can attach at most 12 properties.
How long is data kept?
You pick the retention period in account settings, within the plan's limits. Anything older is deleted automatically every night.
Who owns the data?
You do. You can export it in machine-readable form or delete the account and all data with one button.
Can I track several sites on one account?
You can. The overview shows the visitors, the change and the people right now for every site on the same page, and each site can have a time zone of its own. The plan says how many sites fit in.
Does Metrimato work with WordPress?
It does. You can paste the tracking line into the template yourself or install Metrimato's own plugin, which prints the line for you and brings along the site's own search and its missing pages. The plugin measures nothing itself and sends nothing to Metrimato.
Where is the data?
In Finland. The application, the database and the backups are in a Finnish data centre, and analytics data is not transferred outside the EU or the EEA. Billing for the subscription runs through Stripe, which never sees analytics data, and every subprocessor is named with its country on the security page.
Switch to a measure that respects the visitor
We onboard new companies by invitation so we have time to help everyone get started.